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Ligia Mendes

Ebusiness Manager Danone Nutricia

Lígia Mendes has more than 10 years of experience in the electronic retail market and Digital Marketing acting in projects and management of E-commerce and Digital branding.
Graduated in Nutrition, discovered his true passion when she had the first contact with ECommerce.
She has specialized in e-commerce management and Digital Marketing, SEO and Google Analytics and persuasive communication.
She has participated a lot of congresses and events of electronic commerce in Brazil and in the world in the last years including with mentor.
E-tail Brazil, Digital Marketing Forum, International shock wave) Worked for 5 years as E-commerce manager of a beachwear brand (Triya) where she led the same one to obtain a growth of more than 200% in 2 years and it acted like consultant and PMO in the VTEX, supervising the digital agencies in every object of rise of the online store.
She Has in the Curriculum more than 30 new e-commerces projects launching cases from leading companies such as: LORÉAL, M.Cassab group, Electrolux.
She has a solid experience in Ecommerce for industries benchmarked and consultants by weight players such as Basf, Coca-Cola, 3 corações.
In Danone, she has a 6-year track record of doing business with digital marketing and AMN and today as Head of E -Business Strategy at Danone Nutricia, where she is responsible for the division’s ECOMMERCE strategy, which she has become a powerhouse with the merger of its Early LifeNutrition and Advanced Medical Nutrition business units.
Focusing on innovation and conversion she has been achieving great results in this market lives constant growth.